Imagine, you walk into a dark warehouse located far away from the hustle and bustle of the city. The moment you enter, you are surrounded by fabulous, quirky and downright outrageous fashion enthusiasts discussing amongst their groups what’s hot, and what’s not. The chatter is then interrupted by screen projections of incredible films, a runway full of an amazing caliber of fashion and stunning models, accented by an array of music and lighting that completely captures your attention.

Sounds like a dream right? Well it was in fact actually an incredible event part of MSFW, Fred Hates Fashion. It was only the third time it was part of one of Melbourne’s most popular annual fashion events, but boy does this unique combination of artists, filmmakers and designers know how to make an impact!

The show itself can only be described as captivating, intriguing and ultimately epic! Featuring 5 of Melbourne’s most up and coming designers, coolest film makers and composers making waves throughout the art world, it’s certainly easy to see why we’re considered the fashion capital, and the arts hub of Australia!

Our picks for designers to watch out in the show are the fabulously whimsical and stunning works of Gabrielle Brown, and the ultra cool, Melbourne street-style collection of Yesterday’s Virgins. And of course we MUST mention the superb, unique, and quirky performance of artist Eden Swan, a super edgy live performance installation that should not be missed should you be given the opportunity to ever experience it!

Ultimately, Fred Hates Fashion is not an event for the faint hearted, but it’s definitely one for those excited by fashion, arts, and all the crazy creative projects our incredible city as to offer! If you were unfortunate enough to miss out on this collaborative creative masterpiece this year, its definitely one to put on the list for next year!

MSFW runs until Fri September 4. Find out what other MSFW events have made it On The List and never miss out on events by subscribing to On The List Melbourne

Written by Alice Johnson
Alice is currently at university studying PR and has a keen passion for writing. This full time student and part time caramel slice enthusiast is always out and about discovering Melbourne’s coolest restaurants, fashion hot spots and the latest bands on the music scene. She plays on Insty, you can find her here